Brand Activations

Brand Activations

Creating brand activations is an art form that when done correctly builds an authentic connection to your audience in a fun, unique way while building brand awareness in the marketplace. Jenny G Consulting created the concept of a custom divot tool for Rickie Fowler to activate his RedBull sponsorship and engage his fan base. The brand campaign and activation was very successful with RedBull fans.

TheRealRickieFowler RedBull custom divot tool created by Jenny G Consulting

This is a picture posted by @TheRealRickieFowler an American professional golfer who plays on the PGA Tour. Rickie Fowler was the number one ranked amateur golfer in the world for 36 weeks in 2007 and 2008. On January 24, 2016 he reached a career high fourth in the Official World Golf Ranking.